This Hotel, located in the heart of Hollywood, epitomizes the concept of hospitality by providing a New Urban Experience. The design of the guestroom is unique with main focal point being the vanity and shower. This breakthrough design gravitates towards experiences that are rich in vibrancy and attitude. The hotel, while providing luxurious accommodations also offers high end amenities that include restaurant and lounge at street frontage and rooftop. This iconic project stands tall and will be one of its kind in the neighborhood providing something creatively NUE.